When Mary Portas delivered this TedxLondonWomen talk in December last year, I bet she had no idea how important and strong the actions of kindness would become in this present day.
Her experience and knowledge in the retail industry spans a few decades where she rose through the ranks and became the expert on all things shopping.
In this talk she mentions how the word 'kindness' was never used in business as it was seen as weak and fluffy yet this has completely turned around and businesses thrive on being kind to their customers, their employees, and anyone who comes into contact with them.
Small businesses can compete with the larger ones when it comes to paying attention to customers, forging real, genuine relationships, and just taking the time to be kind.
Given what is going on in the world it is more important now than ever to be kind.
After all, it costs nothing.