An interesting headline isn't it? And it's not what you think. Well, it is. Sort of.
For the past month or so I've been working on expanding the wedding range as it's been more popular than I thought. I was also going along with the idea that more non-wedding-y cards would do just the trick because when I'm looking for something a bit different I just never seem to find any that suits my sense of humour. The same comes to the RSVP type cards or regret, so of course, I included some of those. You can thank me later.
I also thought it would be ideal to have a couple of other colourways so the bridal party would have a matching range they could choose from. And so I settled on some blush pink paper, pale grey and olive green to compliment the white cards already in existence.
You can head on over to check the new Wedding Edit out and if there's anything you'd like to see in the range just drop me an email. I'm always open to hearing directly from customers and stockists as it's straight from the horse's mouth and there ain't better feedback than that, is there?
So what's the naked part in the headline all about I hear you say? It's about going green, that's what. After chatting to several people about how they're reducing the use of plastic in their packaging I came across the Naked card people.
They've launched a campaign to encourage online card retailers to ditch the cello bags and send cards out naked or in paper packaging. Some shops are also selling them naked now so we're all moving forward and being more aware of how we can do our bit.
I'm going to be sending my online card orders out naked at the start of next month and offering any retailers the option to do the same. I know it can be tricky when it comes to cards being out on a shelf and many hands touching them but some retailers keep one on show in a cello and then swap it for a naked one when people complete the purchase. Others go with complete nakedness. What's your preference?
If you have any ideas of being naked on a shelf then please let me know as I'd love to hear how you guys are doing it and what other options you have to cut down on waste.