I recently launched a new neon foil collection of cards that came about after having a lightbulb moment whilst on the phone mid conversation. How had I never thought of it before? Who knows, but it's one of those things that I love about working and conversing with people instead of spending days in the studio alone.
Don't get me wrong I like those days where I can work away printing and scribbling with my earphones in, listening to the latest crime podcast and being completely oblivious to the weather and world outside but then there are days where human contact is much appreciated.
Working with humans means you can bounce ideas off of each other and sometimes an innocent comment or passing remark can spark an idea that quickly becomes something much bigger.
When I'm freelancing as an art director in other design agencies it always pays to listen. That also applies to listening to a client about a new project or meeting someone for the first time, you can never not listen because the little things they say and brush off can be the hidden gems that create and shape the solutions to their problems. And they don't know it. That's why they've come to me in the first place.
Anyway, back to the cards and the ideas that came from a random telephone conversation that got me oh so excited. I scribbled and laughed. Yes, I was alone and easily amused.
As for the design, they definitely had to resemble a text message and be read that way which meant I threw caution to the wind and abandoned my usual handwritten take on words. I also wanted them to be an entirely new and completely different range.
I named them the Typo Set and if you fancy purchasing a few then get them here.
Based on typo and the fact that all fonts are typeset then it made sense to me. See what I did there?
Everyone has had their fair share of typos so if you want to share yours with me, send them over. We can always do with a laugh.